2025: A Year of Adaptation, Partnership, and Momentum

Published December 30, 2025

As this year draws to a close, I find myself reflecting on just how much we’ve collectively navigated, built, and accomplished together. If there was one defining theme of the year, it was uncertainty—particularly as it related to the constantly shifting tariff landscape.

I want to begin by sincerely thanking our clients who worked alongside us through that process. Your openness, collaboration, and trust made it possible for us to continue delivering solutions, even when the path forward wasn’t always clear.

Looking ahead, I can confidently say that we have some truly exciting developments on the horizon. One area I’m particularly optimistic about is recovery. We continue to see sustained growth and increasing interest in recovery-focused environments, and that momentum isn’t slowing down. Strength training also continues to be a strong growth area, with personal training maintaining its resilience and relevance.